FADE Barbershop Brand

Based on the concept of a barbershop established in 1985 by founder persona “Richard Anderson”, FADE has been a cornerstone of timeless grooming, blending classic techniques with a modern flair.

The barbershop’s aesthetic is characterized by matte black accented with white marble, creating a sleek and minimalistic ambiance. Drawing inspiration from classic Greek-style sculptures and art, FADE embodies a fusion of artistic elegance and contemporary grooming.


Brand Identity

Why it works:

Accents reminiscent of vintage hand-painted barbershop signs

“Faded” characters create an optical illusion to reinforce the brand name


Instagram Feed

App Page Stills

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Full App Demo

Products

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WWF Interactive Kiosk

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Amy Winehouse Title Sequence