Founded by woodworker and artist persona Emily Nettle in Oregon’s coastal region, Nettle Nest specializes in creating custom wooden baby mobiles and nursery decor, offering both original pieces and DIY kits for personalized designs.
Their products blend natural materials with a coastal ambiance, catering to parents seeking unique, elegant, and sentimental nursery art.
Nettle Nest Nursery Art + Decor
Brand Identity
Why it works:
Parent and child relationship symbolized by the interaction of
two character icons
Customized child-like, humanist,
and playful type that uses dots as counters for brand consistency
Instagram Feed
Products
Baby Blanket with Gift Tag
Shipping Box and Packing TapeBrand Patterns
Process
How I got there
This project was created through comprehensive research about the sea nettle as inspiration, as well as experimentation with different business names, font choices, and logo arrangements.
Understanding the psychology behind brand design is so important! Every choice should be intentional to align with the ethos and aesthetic of your brand.
Sea Nettle Icon Sketches
The goal in this stage was to draw a sea nettle in as many different ways as I could.
Icon Digital Roughs
Next, I chose the 10 most interesting options to digitize.
Logo Digital Roughs
After finding the perfect font, I tried many logo arrangements.
