Salt & Ice
Handcrafted
Creamery Truck
In the spirit of the Romantic era—when ice cream captured the hearts of the public through the innovation of the hand churn—this brand concept pays homage with hand-crafted ice cream and eye-catching brand visuals.
Each scoop is a nod to the past, celebrating the method that popularized ice cream during Romanticism with a modern twist. Salt & Ice isn’t just an ice cream truck; it blends the beauty of Romantic art with the timeless joy of ice cream.
This ultra-unique concept was both a challenge and a delight to envision, and bring to life.
Brand Identity
Why it works:
Humanist script with a rough painterly stroke emulates the unique flow of an artist’s signature
Complimentary sans-serif is a nod to vintage ice-cream shop menu typography, legible and inviting
Instagram Feed
Uniform
Product Packaging
NapkinsTo-go Cups
To-go BagsCone Wrap
Toppings
SaucesPint Containers
(Use arrows on the sides or click + drag to see more)
Menu + Flavor Boards
(For use in print, digital, or signage, use arrows on the sides or click + drag to see more)
Process
How I got there
To create Salt & Ice, I started with sketches that combined classical elegance with a modern twist. Using InDesign, I hand-placed flowers to craft menus and packaging that reflected my initial concepts, resulting in a brand that honors the era while showcasing my personal creative touch.
Sketches
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Logotype Sketches
Digital Roughs
Menu Sketches
Packaging Sketches